Fiera delle Capre - logo restyling
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"In good times, people want to advertise; in bad times, they have to."Bruce Barton
BackFiera delle Capre - logo restyling
CATEGORY: Graphics
YEAR: 2025
We approached the redesign with great care, preserving the logo’s key elements – the goat and the mountain – while reinterpreting them with a more modern and streamlined aesthetic. The new visual mark is cleaner, more recognizable, and well-suited to today’s communication needs, without losing its connection to tradition and the local territory. The result is a logo that stays true to the spirit of the Fiera, but is now ready to work effectively across all platforms – from print to digital, from signage to social media.
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Fiera delle Capre - logo restyling
YEAR: 2025
To mark the new edition of the Fiera delle Capre, the Pro Loco of Ardesio entrusted us with the task of refreshing the event’s visual identity by redesigning its historic logo.
The previous hand-drawn logo had some limitations in terms of legibility and versatility, especially when used across different formats and media.
We approached the redesign with great care, preserving the logo’s key elements – the goat and the mountain – while reinterpreting them with a more modern and streamlined aesthetic. The new visual mark is cleaner, more recognizable, and well-suited to today’s communication needs, without losing its connection to tradition and the local territory.
The result is a logo that stays true to the spirit of the Fiera, but is now ready to work effectively across all platforms – from print to digital, from signage to social media.
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